Illustrative scenario. Figures are modelled on typical Omnifys deployments and are not drawn from a named client engagement.
The challenge
A fashion retailer with a 71% cart abandonment rate sent one generic recovery email with a blanket 10% discount. It recovered some revenue but trained customers to abandon deliberately, and margin suffered on orders that would have converted anyway.
What Omnifys deployed
- Behaviour-triggered sequences timed to the reason for abandonment
- Objection-aware messaging addressing shipping, sizing or payment concerns
- Dynamic incentive control — discount only where it changes the outcome
- SMS, email and WhatsApp channels selected per customer preference
Agents used: Abandoned Cart Recovery Agent, Product Recommendation Agent, Next Best Offer Agent.
Results
- 18% — of abandoned carts recovered
- 62% — of recoveries completed without any discount
- 4.1 points — margin improvement on recovered orders
- 2.3x — revenue versus the previous single-email approach
Why it worked
Most abandoners did not need money off — they needed a sizing answer or a delivery date. Discounting everyone was expensive guesswork.
Explore this for your business
Every Omnifys agent routes tasks across 15+ leading LLMs, integrates through n8n, Zapier and 300+ connectors, and ships with monitoring, audit trails and human-approval steps you control. Typical deployment runs two to six weeks from discovery to production. Book a free 30-minute consultation to map the highest-impact automation for your team.