Illustrative scenario. Figures are modelled on typical Omnifys deployments and are not drawn from a named client engagement.
The challenge
A company spending across six paid channels reported on last-click attribution because it was the only model the team could maintain. Channels that influenced early consideration looked worthless, and budget flowed to whatever appeared last in the journey.
What Omnifys deployed
- Multi-touch attribution across all six channels
- Pipeline and revenue linked back to touchpoints
- Spend reallocation recommendations with modelled impact
- Weekly reporting replacing monthly manual analysis
Agents used: Marketing Attribution Agent, Campaign Performance Agent, Report Generation Agent.
Results
- 28% — of ad spend reallocated
- 41% — improvement in cost per qualified opportunity
- Weekly — attribution reporting, previously monthly
- 6 — channels modelled together for the first time
Why it worked
Last-click made early-funnel channels look like waste. Seeing the full path changed where a quarter of the budget went.
Explore this for your business
Every Omnifys agent routes tasks across 15+ leading LLMs, integrates through n8n, Zapier and 300+ connectors, and ships with monitoring, audit trails and human-approval steps you control. Typical deployment runs two to six weeks from discovery to production. Book a free 30-minute consultation to map the highest-impact automation for your team.