Illustrative scenario. Figures are modelled on typical Omnifys deployments and are not drawn from a named client engagement.
The challenge
An e-commerce group operating three storefronts recovered carts with a single discount email per store. Recovery sat at 6%, margin suffered on discounts customers did not need, and mobile shoppers rarely opened email at all.
What Omnifys deployed
- Behaviour-triggered sequences timed to abandonment reason
- Channel chosen per customer — email, SMS or WhatsApp
- Objection-aware messaging on shipping, sizing and payment
- Incentives released only when they change the outcome
Agents used: Abandoned Cart Recovery Agent, Next Best Offer Agent, Product & Content Recommendation Agent.
Results
- $1.2M — annual recovered revenue
- 6% to 17% — cart recovery rate
- 58% — of recoveries without any discount
- 3.4x — mobile engagement via SMS and WhatsApp
Why it worked
Channel choice mattered as much as message. Mobile-first shoppers were simply never reading the recovery emails.
Explore this for your business
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