Illustrative scenario. Figures are modelled on typical Omnifys deployments and are not drawn from a named client engagement.
The challenge
A telecoms operator with 400,000 consumer subscribers learned about churn when the cancellation call came. Retention offers were made under pressure at the point of cancellation, when the customer had already decided and the discount required was largest.
What Omnifys deployed
- Churn risk scoring from usage, billing and support signals
- Early warning 30–60 days before likely cancellation
- Retention plays matched to the specific risk driver
- Save-rate measurement per play and per segment
Agents used: Churn Propensity Agent, Next Best Action Agent, Customer Lifetime Value Agent.
Results
- 23% — reduction in consumer churn
- 45 days — average early warning
- 38% — lower average retention discount required
- $2.1M — annualised revenue retained
Why it worked
Intervening early was dramatically cheaper. At the cancellation call the only lever left is price.
Explore this for your business
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